Intentionalsimplicity.
I’m a multidisciplinary designer with 20+ years of experience helping product teams achieve business goals by leading cross-functional teams on a global scale.
Strategy to execution,
partnering with notable clients.
Design + Behavioral science integrated with statistical analysis and collaborative workflows to deliver high-impact experiences.
Guiding strategic design decisions through systems thinking, scientific validation, and collaborative governance.
100M+
Lives Touched
Yearly & Globally
Extensive experience leading and contributing to global initiatives with distributed teams. Skilled at adapting design strategies and processes to different markets and cultural contexts while maintaining coherence and impact across regions.
Designasainfluencetool
toreshapecomplexscenarios
Game-changing solutions come from
real problems,
deep understanding,
clear insights,
collaboration,
evidence and experimentation,
curiosity and courage.
Performance lies in the details.
Honors and awards
IF Design Award
25, 23 & 22
DMI:
Design Value Awards 2024
RedDot Design
Award
23 & 22
Global Innovation by Philips
2021
Colunistas Award
17 & 12
